Branding: Facebook is great for creating your brand and installing it into it into people’s mind. Creating a brand allows you to be more recognisable in the heavily occupied business world so it is important to be able to stand out.
Customer Engagement: Entice, engage and invite customers to your business with a variety of marketing intiatives – promotions, contests, events, sales, special offers – which can all be advertised on your facebook page.
Drive Web Traffic: By including a link to your website on you Facebook page you are encouraging fans, friends and interesteds parties to visit your website, therefore increasing your web traffic – remember the more people to your website the better.
Reputation Management: Having a facebook account not only allows you to “speak directly” to your customers but it also allows you to see what they think of you, your business and may offer suggestions for improvement.
Qcquisition of New Customers: Find consumers who you may never have had contact with previously. Facebook has the ability to open up a new world of customers to you.
Generation of Business Leads: Not only only Facebook expose you to new customers and clients but also possible business leads. Review other profiles and find out if they are the right people for you to target for business leads. Open your business world up to the possibilities of Facebook.
Client/Customer Retention: Facebook allows you to connect with your clients or customers and when they feel appreciated they are more likely to stay with your business. Increase your customer retention rates by listening to what your customers want. Facebook can be used as a great interface for conversation.
Access to Social Networking: In today’s world if you are not online you are serious lacking the cool factor. Most people go straight to the internet when they are searching for information and with the increasing popularity of Facebook most people are heading to Facebook if they want to know more about a person or business. You never know who is using Facebook and with the boom in social marketing your networking opportunities are endless.
Viral Marketing: Viral Marketing is word of mouth on Supersonic speed. Take advantage of Facebook and get your name out there fast and to lots of people. Create excitements about your products which will make people not being able to exist wanting to be your facebook friend.
Brand Awareness: Do you know how your customers and your clients view your business? Brand awareness is a vital element of marketing and is used to measure your client’s knowledge of your business. Tell people more about your business by using the socially accepted facebook. It is easy to use and people will like reading about your business and your brand and how it came to be.
Customer Feedback: Facebook is a comfortable and user friendly platform that people are happy to use which is why it is a great way to get customer feedback on elements of your business. Use your wall to ask questions and see what responses you get. It also gives you the opportunity to speak directly to customers and clients about any of their comments.
Business Hunamisation: Put a face, or many faces to your business. This will allow your current and future customers to see you and know exactly who they’re talking to when they are dealing with you. Placing photos of company events, employees performing their jobs or happy customer pictures will humanise your business to those looking for your goods or services.
Targeted Advertising Option: Facebook also has an option for businesses who are looking to reach an exact audience and connect with real people. This is a service which you will have to pay for on Facebook which is quick and easy, targeted to your exact demographic and tracked so you can get results.
Solid User Focused Companies: Although Facebook has been around since 2004 it’s growth and popularity is unlike anything before it. From having 1 million users in Decemeberr 2004 to having over 400 million users is phenomenal and something that your business should be a part of.
Let Your Friends Know They’re Special: Showing your friends that they are special to you will benefit your business in many ways. You can do this with regular updates on your new products or services., special offers, running competitions and creating a competition where people feel comfortable to contribute. These will all let them know you are aware of them and you appreciate their support.